Bay Areas Generational Movement - 1188 Words

Bay Area’s Generational Movement The later half of the Homelander Generation, also known as â€Å"Generation Y,† is known for having little to no identity. Popular culture says that history repeats itself and that I belong to a generation where an overall style does not exist. From music to clothing everyone is desperately trying to reach into the past. The 60s, 70s, and 80s all have defining styles prevalent to that specific decade, for example disco. As a result to addressing the uniqueness of California and its culture in the 1990s Bay Area patrons began a move toward rap, hard-hitting beats, baggy clothing and defined dance styles. California was home to the newest cohesive generational movement. It was home to the development of the Hyphy Movement and the defining aspects of a craze that in itself was crazy. In areas that include San Francisco, Oakland, Fairfield and Hayward transformed. The Hyphy Movement demanded acknowledgment of the Bay Area’s diverse and particularly its interesting take on t he California Dream. The Hyphy Movement was a special time in history because it was revolutionizing a decade. The early 2000s was laced with an influential culture that spread throughout the Bay Area as something entirely its own. The word â€Å"hyphy† from which the movement gets its name began as slang for the word hyperactive. Keak da Sneak, an Oakland-based rapper, credits himself for beginning the terminology. Famous artists from the Hyphy Movement also include Mac Dre, E-40, TheShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pagesunderstanding of the target market. Emphasize versatility and adaptability as products and services are subject to rapid change.6 Customer/Market Focus Unique target market characteristics. Emphasize the needs of a specific target market, such as generational or lifestyle (e.g., Abercrombie Fitch). The HRM Functions 33 Just as the organizational strategy helps functional areas such as marketing, finance, production, and operations align practices and tactical plans with organizational goals